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Africa’s Creative Resume

Omondi Abudho is a digital photographer from Kenya. His creative and unusual resume has captured the attention of notable blog like the huffington post . Omondi’s resume has been featured and called one of the best creative resumes of 2009.We had a chance to ask him about his creative process and this is what he had to say…
I got tired of my flash page flip CV/Portfolio which i did in 2008. So i decided to do something different, something that would out-do my previous CV. It all started when i got a postcard from Photolibrary™… i thought to myself, Direct Mail is not dead… why not create a CV that would be in form of a direct mailer? So one theme came in mind ’ Creative Juice’ hence the idea of a Creative Juice Box in form of a juice carton which would contain the juice (my creative work; Art direction and photography)… but then the shape of the juice carton could not contain my printed portfolio without folding them. So i switch the brief a bit, but maintained the big idea.I changed the box to a coffee box…hence the shape and the text ’locally roasted and freshly ground’.

Thinking outside the box is the same as thinking in a box inside-out… so i wrote the copy to say just that which incidentally lends into the whole box idea while maintaining the creative juice idea…

So to authenticate the execution i picked up most packaging elements such as nutritional values, ingredients, handling instructions, approvals and converted them to my CV elements. The general feel i wanted people to get is that i am a product that is manufactured locally, creative and is unique.

With the idea in place, i took a box template from my packaging stock, picked a couple of icons from a stock library, my photo and stitched everything together; to make a box.

For the electronic version i decided to include prepress marks that subsequently makes the artwork a printing proof, while for the actual direct mailer i printed the artwork folded it and sent it out to 2 Creative Directors. But before i did that, i did a simple test of the idea… i ran it through Ads of the World founder Ivan who pointed out some mistakes i had made but loved the idea and the execution.

Next i found several websites mentions. Referring to my CV as one of the most creative CVs of all times.

Written by jepchumba

Jepchumba is an AFRICAN DIGITAL ARTIST and DIGITAL ENTHUSIAST who works hard to combine her two passions: Digital Media and Africa. Originally from Kenya, she has lived around the world developing her interest in philosophy, art and technology. An African digital artist, Jepchumba loves experimenting with motion, sound and various digital effects and techniques and has an extensive background in digital art, web design and development, audio/visual production and social media strategies.

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