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Hooked – South African 3D Animation by Character Matters [VIDEO]

I first met Chris Schoultz of Cape-Town based Character Matters Animation Studios at the Durban International Film Festival last year where he spoke about the work they were doing for The Lion of Judah, a stereoscopic 3D animated feature film they were developing with an estimated $15M budget.

They’ve recently released Hooked, a charming 3 minute 3d animation which Chris says they completed in 3 months, working on-and-off. “Hooked is an in-house production that we used to refine our pipeline- our goal was to be able to produce world-class animation on African budgets. Our goal is to compete globally and cost effectiveness is the key to more fully entering the global animation arena,” said Chris.


Written by Barbara

Originally from Nairobi, Barbara Muriungi is a motion designer & animator.
After a brief stint working as a sound tech and producing roles in TV and radio, Barbara realised her passion for design and pursued her studies in Motion Graphics and Visual Effects. In between working clients like HBO, Nat Geo, Disney, Fuse, she works on collaborative projects and continues her interests in photography, illustration and travel.

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