Pushing Digital Boundaries

Wazi PSA

To promote unity and discourage tribal issues – Wazi is a new PSA campaign that urges Kenyan’s to look past their differences as everyone matters. Conceptual art by Noah Mukono, Character design and produded by Gado (Godfrey Mwampembwa) and VFX and direction from Peter Mute. (audio in Swahili)

“This Public Service Announcement (PSA) is the first in a series that falls under The Wazi Campaign. It was produced for television with the aim of promoting unity and cooperation amongst different ethnic groups in Kenya. Following several decades of ethnic dispute which has resulted at times in outright violence, such as during the presidential elections of 2007, this PSA seeks to promote unity in diversity.”


Executive Producer: Lara Mastropasqua
Director/Co-Producer: Peter Mute
Producer: Godfrey Mwampembwa
Voice Director/Voice of Mzee: Edward Khaemba
Sound Engineer: Kibby Kenneth
Character and Concept Artist: Noah Mukono
Visual effects and Animation: Magiqmud


Originally from Nairobi, Barbara Muriungi is a motion designer & animator. After a brief stint working as a sound tech and producing roles in TV and radio, Barbara realised her passion for design and pursued her studies in Motion Graphics and Visual Effects. In between working clients like HBO, Nat Geo, Disney, Fuse, she works on collaborative projects and continues her interests in photography, illustration and travel.

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