Some texture, fashion and creative direction inspiration by Jo’Burg designer Melissa Maxted-Henderson.
With the overall theme being legacy, this story was inspired by vintage african portraits. Taking reference from traditional dress, skincare rituals, markings and overall poise and elegance these women carries as well as the stories they told and communities they held. We wanted to bring it into the modern day where we ask the question what can we learn from these women with their heads held high and so the concept of illustrating their stories with pop art elements surrounding them in turn becomes them. Are we losing track of where we come from or does where we come from make us who we are?