African inspired project by Brussel based design studio Bold.
Over the course of the year, we developed several visuals to promote the release of Stromae’s second album, which goes by the name of “√”. Stromae asked us to come up with a different pattern for each song, which could subsequently be made into clothing. Each pattern reflects the lyrics as well as the specific musical influences of each song.
Fashion designer Coralie Barbier collaborated with us on this project and was the one to make the apparel.
As Stromae has always used Century Gothic as the main typefont in his communication, he also asked us to develop a new, “impossible” version based on the original font.
Photos by Dati Bendo and Benjamin Brolet.