Designer Saana Hellsten rebranded an existing restaurant for a school assignment in New York that offers traditional Senegalese food.

The branding of Joloff reflects the colorful culture and lifestyle of Senegal. The vibrant mix of patterns is balanced with white washed pastel colors. Both the colors and patterns are inspired from aspects of the culture; such as architecture and traditional clothing.

Joloff_logo

jolof2

jolof3

jolof4

jolof5

jolof6

jolof7

jolof8

jolof9