South African musician Petite Noir has been dazzling the world with his debut album La Vie Est Belle/ In the recent release of his music video Petite Noir experiments with digital art and spaces. A visual inspiration check out the video led by creative director Rochelle Nembhard and directed by Alan Del Rio Ortiz.




“With this video, I wanted to play on the manipulation of space—what it means to us in a world of design, technology and architecture, and how the spirit functions in relation to all these different virtual “realities”.

Petite Noir

Behind the Scenes

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Produced with the support of Urban Outfitters.
Director: Alan Del Rio Ortiz
Lead CG Artist & VFX Supervisor: Pete Puskas
Director of Photography: Matt Greiner
Creative Director: Rochelle Nhembard
Production Company: Pomp&Clout
Executive Producer: Ryan Staake
Producer: Ryen Bartlett
Colorist: Aaron Vinton
1st AD: Mike “Wally” Wallach
1st AC: Nick Timmins
Gaffer: Pavel Ezriho
Key Grip: Tim Curtin
Grip: Matt Reilly