I first met Chris Schoultz of Cape-Town based Character Matters Animation Studios at the Durban International Film Festival last year where he spoke about the work they were doing for The Lion of Judah, a stereoscopic 3D animated feature film they were developing with an estimated $15M budget.

They’ve recently released Hooked, a charming 3 minute 3d animation which Chris says they completed in 3 months, working on-and-off. “Hooked is an in-house production that we used to refine our pipeline- our goal was to be able to produce world-class animation on African budgets. Our goal is to compete globally and cost effectiveness is the key to more fully entering the global animation arena,” said Chris.