Tanzanian Illustrator Precious Seronga Art

5 Min

106

Precious Seronga is a Tanzanian illustrator and designer whose work celebrates African heritage through vibrant, maximalist art. Currently based in London, she uses her talent to educate and empower, particularly within the African diaspora.

“I use my illustrations and digital print to create art that celebrates my African heritage, educate the western community and empower Africans in the diaspora.”

Her artistic journey began in Tanzania, where she developed a passion for art from a young age. Encouraged by her parents, she pursued this passion, eventually moving to the UK around 2018 to enhance her skills in the creative industry.

Precious’s work is characterized by the use of Afro-maximalism, an aesthetic that embraces bold patterns, vibrant colors, and intricate designs. She combines haute couture fashion elements with African textiles to create illustrations that are both striking and sophisticated. Her art often features women of color in states of elegance and opulence, challenging traditional narratives and promoting positive representation.

In addition to her illustrations, Precious has expanded her creative outlet, Seronga Art, to include a range of products such as holiday-wear dresses, artwork prints, and accessories. Each piece features her original textile prints, reflecting her commitment to showcasing the underrated beauties of the African continent.

Through her art, Precious aims to educate the Western community about African culture and empower Africans in the diaspora. She states, “I use my illustrations and digital print to create art that celebrates my African heritage, educate the western community and empower Africans in the diaspora.”

Her work has been featured in various platforms, and she has collaborated with organizations like Element to engage young people in creative projects. In a Q&A with Element, she shared insights into her inspirations and creative process, highlighting her dedication to her craft and her cultural roots.

Precious Seronga continues to make significant contributions to the art world, using her unique style to bridge cultural gaps and inspire others. Her journey reflects a blend of personal passion and cultural storytelling, making her a notable figure in contemporary illustration.